Gingrich Library: Your Success Is Why We're Here!
Market Atlas provides tools for both interactive online research and easy predefined report access. These tools and reports are reflected across multiple product modules including Company, Sustainability, Industry, Country and Economic analysis.
The Market Atlas database of corporate information covering over 50,000 US and foreign public companies, current and historical (past 15 years) firm descriptions, statistics, financial information and ratios, annual reports, mergers, acquisitions, disposals, joint ventures, long-term debt, capital stock, and insider trading .
Nexis Uni™ features more than 15,000 news, business and legal sources from LexisNexis—including U.S. Supreme Court decisions dating back to 1790—create a free account to use personalization features such as Alerts and saved searches and a collaborative workspace with shared folders and annotated documents.
This database can be very helpful to find market share reports reports, SWOT analyses, industry profiles, etc. Enter an industry, company or product and use the Source Type limits on the left of the screen to select the type of report you want.
Here is a link that describes all of the reports and how they can be used, i.e., what questions do they answer.
For Market Potential Report, look for Segmentation Reports/Lifestyle Reports/Market Potential.