The Research Starter provides an overview of Marketing.
Best Bets are databases most relevant to Marketing topics..
The Journal Locator is searchable by publication title or subject and has links to online access
The "Find articles and more" search box searches all types of resources.
The Online Catalog (OPAC) searches for books and eBooks at Albright.
WorldCat ("Books at Other Libraries" in the "Find" dropdown menu) searches for books in other libraries.
"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
~ Peter Drucker
"I do not believe "n censorship, but I believe we already have censorship in what is called marketing theory, namely the only information we get in mainstream media is for profit."
~ Sam Sheppard
"The American Dream never really existed. It was a marketing scam."
~ James Altucher
