Gingrich Library: Your Success Is Why We're Here!
This guide was designed specifically for BUS 374, International Marketing. Click each tab to discover resources to help you with this course.
Cultural Considerations for International Marketing
Differences Attitudes
Aesthetics Values SWOT Language
Strategy Beliefs Food Communication Religion
Research and Reference Assistance
Librarians can provide information and give advice on effective search strategy, search terms and using the resources and materials that we have in the library or online. They can help locate relevant articles or library-owned books and journals, or will recommend the use of special services such as Interlibrary Loan.
Library staff are here to help you. If you are having problems finding the information you need, please contact us for assistance. You can also schedule a research consultation with a librarian for individualized assistance.
Your librarian: Denise Shorey, CCM 113