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BUS 374 -- International Marketing: Cultural Information

General Information about Countries and Cultures

In addition to the sources like the ones below, look for the country's website for information about the population and culture.

Doing Business in Other Countries

Things to Consider when Searching for Information

Use critical thinking skills and evaluate the websites you find.

  • Who is responsible for the site? What are their credentials?
  • What is the purpose of the site?
  • Who is the audience for the site?
  • Is the information current and timely?
  • Are the sources of information reliable?
  • Are there links to other relevant resources?
  • Are they trying to sell you something?