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Gingrich Library: Your Success Is Why We're Here!

BUS 374 -- International Marketing: Databases & Websites

Internet Sources

In addition to the sources like the ones below, look for the country's website for information about the population and culture.

Things to Think About

Use critical thinking skills and evaluate the websites you find.

  • Who is responsible for the site? What are their credentials?
  • What is the purpose of the site?
  • Who is the audience for the site?
  • Is the information current and timely?
  • Are the sources of information reliable?
  • Are there links to other relevant resources?
  • Are they trying to sell you something?

A Word about Google Scholar

Google Scholar

You can change the settings to see what is available at Albright.

At the Google Scholar home page:

  • Click Settings
  • Library Link
  • Type in Albright and click search (magnifying glass)
  • Click the box before Albright
  • Click Save


Library Databases

SWOT Analysis

Business Source Complete

This database can be very helpful to find country reports, SWOT analyses, industry profiles, etc. Enter your country's name and change the dropdown to GE. Use the Source Type limits on the left of the screen to select the type of report you want.