ARA 390 Arts Administration -- Fall 2017: Books & Citations

Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public.

Veteran coach and management consultant Allen shares the breakthrough methods for stress-free performance that he has introduced to thousands. He shows how to assess goals, relax, and stay focused.

Long regarded as one the leading texts in museology, Introduction to Museum Work is now thoroughly revised and updated. While citing recent changes in the museum world, the third edition of Burcaw's classic work retains its useful philosophical orientation and convenient summary format. All the basics of museology are here—the central issues are discussed and definitions are given for all the terms museum workers need to know. Every chapter includes practical exercises making Burcaw's book ideal for the classroom or for novice museum workers. Accepted by the Documentation Center of the International Conference of Museums as exemplary of museum training, Introduction to Museum Work is used as a basic text in museum studies all over the world.

Looking for guidance in starting up a museum or working with a museum director? Hugh Genoways, Lynne Ireland, and Cinnamon Catlin-Legutko have taken the mystery out and replaced it with experience, wisdom, and guidance.

This comprehensive volume presents readers with tried and tested, winning strategies from more than 100 highly successful managers across the entire performing arts spectrum, from theatre to classical music, and from opera to dance. It also includes discussions on how to attract funding, career development and much more.

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.

Explains how marketers can capitalize on the explosion in social media by getting to know their customers more intimately than ever before through such social marketing solutions as Twitter, Facebook, YouTube, LinkedIn and more. Original.

Writing About Art has been revised repeatedly in response to comments from students and colleagues.

Among the new features of the sixth edition are new guidelines for using the World Wide Web and the Internet for art-historical research, five new checklist (e.g., a checklist for evaluating Web Sites), ten new illustrations, and the style guide published by "The Art Bulleting." Several sample essays are also included, accompanied by analyses that show readers the particular strengths of effective writing.

This straightforward guide prepares students to describe, interpret, and write about works of art in meaningful and lasting terms. Designed as a supplement to Art History survey and period texts, this efficient book features a step-by-step approach to writing-from choosing a work to write about, to essay organization, to research techniques, to footnote form, to preparing the final essay. For beginners as well as more advanced students.