Gingrich Library: Marketing: Library Databases

Quick Tips

In order to find the best resources, follow these basic steps to develop a concise research strategy.

Create research question -- Has the ethics of whistleblowing changed since the Enron scandal (2001)
Select the concepts -- ethics, whistleblowing, Enron
Pick the keywords for the concepts -- ethics, ethical, moral, morals, whistleblowers, whistleblowing, Enron
Use Boolean operators to combine them (after adjusting for truncation)
line 1 - ethic* or moral or morals (don't want the keyword morale)
line 2 - whistleblow*
line 3 - Enron (or consider searching for items written after 2001)

Academic Search Complete This link opens in a new window
A multidisciplinary database of more than 8,500 fulltext periodicals with pdf content going back as far as 1887. Includes indexing and abstracting for more than 12,500 periodicals.
Business Source Complete This link opens in a new window
A scholarly business database providing both bibliographic and fulltext items with indexing and abstracts going back as far as 1886.
Nielsen Segmentation & Market Solutions (NOW CLARITAS SEGMENTATION AND MARKET SOLUTIONS This link opens in a new window
Claritas Segmentation & Market Solutions is an intuitive web application that allows you to quickly and seamlessly measure consumer demand and evaluate your locations and markets. After clicking the link, click Claritas 360 and then click the Claritas 360 login button.
URL: http://login.srds.com
Keywords: Standard Rate and Data Service
Sage Online Journals This link opens in a new window
Fulltext access from 1999 to a subset of the over 450 journals in 40 disciplines. Coverage 1999-present depending on source.
Select "SAGE Journals Available to Me" for fulltext articles available at Albright or search "All SAGE Content" for additional items that can be ordered through Interlibrary Loan (Tipasa).

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Subjects: Area Studies, Classical Languages, German, Technology