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Marketing: Online Reference Resources

Subject Specific Reference Resources

AmMkt  American Marketing Association.  Commercial site with link to all areas of marketing.  Useful for keeping abreast of current trends

"Portal" entrance to Academic Marketing Journals Websites

Academic Marketing Journals Websites  Pointers to leading academic journals in marketing fields.  Limited commercial content.

Credo Reference

Subject Guide

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Sandy Stump
Associate Library Director & Collection Management Librarian
Gingrich Library
Room 107, Center for Computing and Mathematics
(610) 921-7205